Joico VKC Sultry Blonde Permanent Creme Shade 10G


A permanent crème hair dye with a long-lasting, true-to-shade result.

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SKU: 292412 Category:

When used with a quality developer, this permanent hair dye will give you a long-lasting, true-to-shade result. It penetrates the hair shaft to deposit pigment molecules within. The dye was formulated with a Quadramine complex, which reconstructs and protects your strands as the color processes. With just one application, you can get up to 100% grey coverage. Leave the color on for 45 minutes for resistant greys.


There’s nothing in the world like the beauty of healthy hair.
Its vitality, color, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy.
We call it “Joi”.
Joi is at the heart of everything we do.

Our salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Our joi extends beyond product to the global salon community, which we have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is our promise and our commitment.


Spreading the Joi of Healthy Hair to every stylist and client, making for a more beautiful world.