Joico Defy Damage Shampoo, 300ml
GY$4,109
| For Bond Strengthening & Color longevity with a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities. |
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| This gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking. Helps shield hair from damage and color fade. Protects and strengthens hair bonds for 80% less breakage, 5X stronger hair, and to help maintain over 90% of color vibrancy. Ideal for clients with color-treated hair and for bond strengthening. |
OUR MISSION
There’s nothing in the world like the beauty of healthy hair.
Its vitality, color, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy.
We call it “Joi”.
Joi is at the heart of everything we do.
Our salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Our joi extends beyond product to the global salon community, which we have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is our promise and our commitment.
OUR VISION
Spreading the Joi of Healthy Hair to every stylist and client, making for a more beautiful world.
