Joico Blonde Life Brightening Glow Oil
Instantly revs up the radiance of even the lightest hair, nourishing and protecting each strand with a megawatt gleam.
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Shiny, frizz-free, silky and hydrated hair. Get ready for an explosion of softness and shine. Just one application of the Brilliant Glow Brightening Oil instantly accelerates the shine of lighter hair, nourishing and protecting every delicate hair.
There’s nothing in the world like the beauty of healthy hair.
Its vitality, color, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy.
We call it “Joi”.
Joi is at the heart of everything we do.
Our salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Our joi extends beyond product to the global salon community, which we have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is our promise and our commitment.
Spreading the Joi of Healthy Hair to every stylist and client, making for a more beautiful world.